Brand history

 

In 1998 , Ms. Chen Haizhen opened a luggage factory in Shanghai, with the intention of creating a large international high-end luggage brand, Haizhen, which belongs to the Chinese in the future.

 

 

 

In 2004 , HAIZHEN began processing for Samsonite, Radley and other international brands as an agent, designing dozens of bags for them every year for them to choose at will.

 

 

 

 

In 2008 , more and more people began to travel, safety and convenience became the theme song of people's consumption, HAIZHEN production stepped into industrialization, and launched a new lightweight hard case-magnesium aluminum alloy case.

 

 

 

In 2015 , in order to meet the agency processing requirements of international big names such as Samsonite and Radley, HAIZHEN improved its production skills and entered large-scale, modern, and intelligent flow production.

 

 

 

In 2018 , travel has become a problem faced by people in various industries. HAIZHEN has launched economical luggage, insists on brand diversification, and constantly innovates and develops new products to meet the different needs of the market.

 

 

 

In 2021 , the HAIZHEN brand was officially established, continuing to bring exquisite, casual, reliable, and affordable bags to the new generation of consumers.

 

 

 

 

 

The way forward

 

HAIZHEN

 

Hand in hand with you

 

……